Service
Brand identity that
survives the feed.
Complete visual systems for startups and consumer brands. Built by someone who spends most of his time designing ads, so the identity still works at thumbnail size.
What you get
A complete visual system, not just a logo file. Logo and marks, typography, color, and the rules for how they hold together once other people start using them.
- Logo, wordmark and the variations you will actually need
- Type and color system with real usage rules
- Application across the places the brand shows up
- Source files, so your team is never blocked waiting on me
How it works
Brand work starts with a conversation rather than a brief, because the useful part is figuring out what the brand is actually claiming. From there you see directions, we narrow, and the system gets built out from the one that fits.
Why it matters for performance
I spend most of my time on paid social, which changes how I approach identity work. A brand that only looks right in a presentation is a problem once it has to survive a 4:5 feed placement at thumbnail size. I design identities that still read when they are small, cropped, and sitting next to a competitor's ad.
That is the same reason the ad work and the brand work reinforce each other. The system is built knowing exactly where it has to perform.
Recent work
Brand identity projects include Harvest, covering logo, typography, color system and packaging direction, alongside identity work inside larger engagements for AI companies and DTC brands.
Identity work often runs alongside static ad design, since the system has to survive contact with a live ad account before anyone knows whether it holds.
I've loved collaborating with Tamer on our static ads and emails. He brings great taste, strong strategy, and consistently delivers beautiful, high-performing work. A true creative partner.Charlie Greene, Remento
Need an identity built to perform?