Static ads for DTC,
built for volume.

What DTC creative has to do

Consumer brands live or die on stopping the scroll in the first half second, then holding it for the next two. The product is real and visible, which helps, but it also means every competitor has the same advantage. The difference is in the framing.

Most of this work runs on Meta, where the feed and stories placements do the heavy lifting, with LinkedIn and Google Display alongside it where the audience is there.

DTC also tends to need far more volume than B2B. Audiences are broader, frequency climbs faster, and creative fatigues before the offer does.

What I build for DTC brands

• Benefit-led statics that make the product claim instantly legible
• Ingredient, comparison and social-proof formats for considered purchases
• Full placement sets so one concept covers feed, stories and reels crops
• Creative built for volume, so winners scale into variants in hours

Brands I have done this for

Huel, high-impact statics across multiple international markets, on brand and on short turnarounds. Biomel, a static ad set for a DTC wellness brand built specifically for high-volume creative testing. Geviti, paid social creative after they had churned through several designers.

Tamer understood and digested the brief effectively, while turning around assets in short turn-around times, whilst remaining on brand. Great to work with.Hannah Walduck, Huel

After struggling with multiple designers for months, it was so refreshing to have someone like Tamer on board. Super proactive and always exceeded our expectations. Highly recommend.Cole Mechelke, Geviti

Volume, realistically

Most DTC accounts need more creative than they think. If you want a number for your own spend, the creative volume calculator works it out from your CPM and fatigue rate.

For the general approach see static ad design, or SaaS ad design if you are selling software rather than a physical product.