Service
Ad design for SaaS,
where there is no product shot.
Static ads for B2B software and AI companies. Built by someone who has designed launch creative for Replit, the Outlier ad system for Scale AI, and ongoing campaigns for Sunsama and Context.
Why SaaS ads are a different problem
You are selling something with no physical form, often to someone who does not yet know the category exists. There is no product shot that does the work for you. The ad has to carry the idea, which means the design is doing the explaining.
That is a different skill from making a nice looking image. It means finding the one frame that makes an abstract product feel concrete, then building it so it holds up at feed size.
What I build for SaaS teams
- Product-led statics that show the thing working, not a stock photo of a laptop
- Comparison and before/after formats for categories where the pain is known
- Launch and funding campaign creative, including out-of-home
- Ad systems that let a growth team ship variants without a designer in the loop every time
Companies I have done this for
Replit, where I led creative for the Series C launch including the Nasdaq Tower takeover, with one campaign system reused across paid, social and out-of-home. Scale AI, building the ad design system for the Outlier sub-brand so every placement came from one system with no redesign per variant. Context, Sunsama, Hospitable and Remento on ongoing campaign and performance creative.
Several of these are Y Combinator backed, and most were running constant creative tests rather than one-off campaigns.
The Outlier work is written up in full: how the ad system was structured, what stayed locked, what was meant to flex, and what broke when real content went in.
We hired Tamer to create social media ads for our campaigns, and I couldn't be happier with the results. He was super responsive, turned around high-quality work quickly, and made excellent use of his time.Kevin Kirkpatrick, Sunsama
How it runs
Brief in, first concepts back in 24 to 48 hours, revisions usually same day. Most SaaS engagements start as a batch and turn into a monthly retainer once the creative is working, because the testing never really stops.
The general approach is covered on the static ad design page, and the volume calculator will tell you roughly how many concepts your spend needs.
Running paid social for a SaaS product?